
The Story of Wild Folk Apothecary
Our mission is to help people to reconnect with nature and their natural selves through the rituals of healing, connection, spirit, ceremony, and self-love, and by bringing the wild back into the hearts of all those who use our products. Everything at Wild Folk Apothecary is handmade with love by founder Bernadette, and all creations are infused with her deep connection to the otherworld.
-
Bernadette Ashcroft founded Wild Folk Apothecary in 2022 as a coming together of her work with nature, wild plants, foraging, herbs, plant consciousness, human-nature connection, and healing. The first visions and dreamings of the apothecary were shown to her during a journey within the sacred space of her Way of Life apprenticeship. Bernadette is a folk herbalist, folk singer, forager and foraging teacher, nature resonance guide, and a walker on the path of the Bean Feasa (translated from the Irish as woman of knowledge or wise-woman) who has completed a traditional apprenticeship under the Fear and Bean Feasa, Alex Duffy and Nikki Darrell. She holds an MA in human-nature connection from University College Cork, and qualifications in herbalism, holistic massage, yoga teaching, nutrition, and nature healing, amongst other things. Bernadette spent over fifteen years living, working, and studying in Ireland before returning to her ancestral homelands of rural Suffolk in 2019. She is passionate about keeping the folk traditions of these ancient and sacred lands in our collective awareness through both her healing and nature work, and her creativity through song, writing, and ritual, and in the making of the offerings in Wild Folk Apothecary. For more about Bernadette and her work, see here.